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Google Does Not Like Affiliate Landing Pages

Over at the Search Engine roundtable there is a thread started about how google is doing what it can to end Affiliate links in their Adwords Program. I believe this is a downfall in revenue for google as a lot of affiliates participate in the Adwords program. However on the alternative side Adbrite and other Ad Networks will increase their revenue from googles losses. Think about yahoo's and Microsoft Publisher services. They will see an increase as well. Most affiliates will start making webpages to rank higher for other search engines so their affiliate products of course will rank higher in the organic listings, not to mention any kind of revenue they will make from their Search Ad campaigns. I feel google may be cutting their throat on this one. I feel Social Networks and tag sites will see an increase of revenue as well from affiliates looking to promote products and services.

Top 100 Blog Betting

Interesting bet going on over there at betus.com on who will be in the #1 spot for the top blog. Being a search marketer and knowing how rankings work I bet other Search Marketers are using the basic techniques. First they are going to keep up with Alexa.com rankings and keep up to date with technorati.com on the latest blogging news and what they have to say about the competition. I will be also looking at the growth trend for the next few months using analytics and graphs to look at past history and what might be the future numbers, of course there are other factors like who may post big news and events that will draw in readers to their blog but marketing might bring in more people driving in a short few months of higher number of visitors that of course will die down after awhile, in the mean time boosting the numbers up so the competition will be won. I wonder who some of the big time betters will be? What I can say though is that it will most likely come down to 2 bloggers like Engadget.com and Googles Matt Cutts. I think I might bet on this one, may the best Blog win.

Affiliate Marketing for Holidays and Events

Ive noticed around Christmas, Easter, (the holidays) and The Final Four, The World Cup (events) Sales have dramatically increased in my wireless media categories like screensavers, ringtones, and Games. I think these sales are on a trend so I make sure links are always new and updated with extra content. I have been using data feeds that offer different content from my affiliates that change and update frequently when new content becomes available.

Think Organic, Act Paid

Interesting Article for search Marketers:

Want your PPC (define) search campaigns to kick your competitors out of the running? Your PPC ads should strive to be as relevant as, if not more so than, their ads are, and you should endeavor to make your ads more relevant than the organic/algorithmic results in every engine. This important point was made clear in a recent high-level meeting with Microsoft; MSN is taking its underdog position quite seriously.
Sometimes, brainstorming and debating search's future with smart people can be a great catalyst for reminding us of things we know but probably haven't thought of lately. At the Microsoft/MSN Strategic Account Summit, I had an opportunity to chat with Christopher Payne, a leader in search user experience, about the market's current state and searchers' behavior and relevance expectations. I postulated that over time, paid search results should and would become more relevant than organic results for search queries that have commercial intent or relate to researching a purchase. Payne countered that currently there's often a huge gulf in relevance between paid and organic listings.
Then it hit me. There's no reason organic search should be more relevant than paid search. Quite the contrary. SEO (define) spammers don't care if they manage to get a high position for keywords and keywords phrases that are less than perfectly relevant, because a high SEO position delivers clicks for free, be they perfectly targeted or only marginally relevant. PPC search marketers, however, have no such luxury. They pay for every click, and any click with a poor chance of converting due to poor relevance has an ever-increasing cost.............

To read more click on title link

Keyword Placement, Density and Webpage Copy

Marketing a webpage to the public and search engines should be easy right? After all slap up a little content with links and a picture or so and everything should be fine. Actually it is pretty easy but there are a few things that need to be done to that webpage before you start to market it to the public. You have already researched your keyword or keyphrase for that webpage and your ready to put some copy onto the page. Lets start with Keyword Placement. Having the keywords in your title and description tags are of course important for the search engines but when those pages are crawled you want to actually see what the search engines will see and what important information they are taking back to their database. Keyword placement should be in the header and in bold to give weight. This is important for search engines as it gives better relevance. Keywords need to be in your body and footer as well. Using other keyword correlation as backlinks gives you webpage more importance as well and brings up your keyword count. Keyword density is the 2nd step too take. Keywords should be placed in the opening sentences about 3-5 times and if you can place a few of those keywords close together, for instance just before and after a period. When creating your correlating Backlinks those keywords should be right next to or below eachother placing those keywords 1 to 2 times in the footer is good practice as well. Webpage copy is the 3rd step to take. You need proper copy for your pages to look good for consumers and not look like a slapped up page. Your pages should look professional with a picture and a proper image tag for the search engines. Webpage copy needs to be descriptive and effective and not look keyword spammy while keeping the attention of the consumer. Good webpage copy needs to keep the consumer or direct them to the proper information they are looking for. Good webpage copy should have an opening paragraph of not more than 3-6 sentences with those proper keywords. The keyword links on the page should have proper description if they are pointing to a correlating page. Proper copy in the footer should be at least 1-2 sentences in the bottom. These are the basic steps in keyword placement, density, and webpage copy. I have a few webmaster tools located here for you convenience that are free to use to help you in building your webpages for the search engines and consumers, please feel free to use them. You can also download my SEO RX webmaster toolbar that is free to use that has many resources and information including those webmaster tools to use as well.

Commission Junction To Host Affiliate Marketing Today Show!

Beginning Tuesday March 21 at 4 p.m. EST Commission Junction will host the new Affiliate Marketing Today show on WebmasterRadio. Tune in to hear the industry only broadcast that offers both advertiser and publisher perspectives so you can get the most out of your affiliate marketing program. Listen and learn from our experts! I listened to the broadcast and found it to be very informative. The shows can be listened to by podcast later. I am very familiar with local search services and API's for Products wich they discussed in depth too. i look forward to listening to more shows!